I’m advising @furioustribe: a start-up with focus - the web is dead, mobile is the future

Great news this morning!

It is with great excitement that I announce that I’ll be advising the start-up Furious Tribe. Its founder, Patrick Leddy, has worked extremely hard since being one of Create start-up programme companies 4 years ago. The company went through iterations at many levels and developed a dynamic team of talented young graduates capable of producing, executing and delivering on well-designed mobile solutions for international clients. My advisory role will be on the internationalization of the business and its products/services, R&D, and scaling the business. I like Furious Tribe’s focus stated at a conference a while back: web is dead, mobile is the future

10 new start-ups joining www.createireland.ie

I’m very pleased to announce the 10 companies joining our expanding cluster of digital media companies.

- Ger O’Sullivan with a peer-learning system www.flipiq.com

- Benoit Curdy of www.vocalytics.com

- Oisin Prendeville with mobile app developments via www.topdrawerapps.com

- Daire Irwin of www.exsibit.com

- Rob O’Reilly of puffer fish tba

- Lisa Domican of www.graceppforautism.com,

- Rod Condell of www.billfaster.com

- Juan Cullen of www.amigomedia.ie

- Alan McCoy of www.datavim.com

- Gavin Bourke of www.mindhives.com

Well done to all. Can’t wait to accelerate their businesses via our trainers/mentors and specialist advice, Fred

10 reasons to apply to Create start-up programme

1. Create is the only 12-months part-time programme specializing in digital media (software, content, and business models)

2. Ex-Programme Manager of Create’s long-standing competitor has applied to our training and mentoring programme

3. Companies having completed other programmes apply to Create for its specialist focus

4. Create puts into context the Valley of Death period that most start-ups has to go through

5. Create one-to-one mentoring sessions are building blocks for early-stage business development and they help strenghten company processes in the area of online advertising, design, business and marketing planning, and operations

6. Create doesn’t charge for training and mentoring. Its objectives is to support high potential start-ups (services and products) while  developing a national digital media cluster.

7. Create has very good relationships with organisations influencing the development of the digital media sector

8. Create is a cluster of approximately 80 companies that can give advices, services, and close mentorship to accelerate business development

9. Past companies rave about the programme and refer other entrepreneurs to it

10. It’s a good reality check for any business. An extra player on your pitch for 12-months.

If interested, fill in word form the contact us page or contact me on 086 0256358.

Frederic

Company testimonials on their Create EPP participation

THE SCIENCE PICTURE COMPANY - Eoin Winston

Our participation in the Create Ireland course has truly helped us not only grow our business but our ambitions too. It has been a great source of mentoring, education and advice both during and after our participation on the course. We couldn’t recommend the course highly enough to new start-ups in the digital media industry.

TAPADOO – Dermot Daly:

Create was a great help at the outset of our Company; It forced me to take time away from the everyday process of project delivery, and made me concentrate on a strategy for my business.  It supported me with mentors to act on the strategy and continues to offer support through ongoing mentors.  In addition, the Create Programme was also the source of a number of new business leads.

ETENDER – Pat Kennedy:

I found the Create Ireland program in IADT a fantastic program, the courses, the content, the facilitators and the participants are all from the Irish digital industry which means that is both interesting and relevant. I would strongly recommend any company looking to develop their digital industry to partake in the course as it opens your eyes to new ideas and business development procedures. Many thanks to Fred and all the people involved in the program.

EASY DEALS - Andrew Mullaney:

Create Ireland has been fundamental to developing the EasyDeals business. It has offered fantastic networking opportunities as well as hands on business education. The group at create Ireland really bonds together to create a feel good and can do attitude about bringing small start ups to the forefront of Irish innovation.

KAVALEER – Gary Timpson:

Signing up for a yearlong schedule of meetings and classes of which you are expected to attend on a very regular basis and the pressure and possible embarrassment from the team if you constantly fail to show is a good thing, develops discipline… But above everything else I firmly believe that the personal touch and the genuine concern from the Create team to extend passed the scheduled meetings and to the outside hours.

Past & Current Create companies

The Create programme is funded to develop a sustainable cluster/grouping in digital media in Ireland. Past and current companies bring depth to the cluster by their innovation, services, products, and brands. Here are a few examples of past and current companies supported by the programme:

www.furioustribe.com www.gecoloco.com www.redwindsoftware.com www.mercurygirlinc.com

www.peoplelovepresents.com www.tribalcity.com www.kavaleer.com www.sciencepicturecompany.com

www.poly.ie www.easydeals.ie www.tapadoo.com www.iglooanimations.com or www.gimmetheshortversion.com

www.smartapp.ie www.eightytwenty.ie

Frederic

Create comprehensive offer for start-ups

The Create Enterprise Platform Programme for small digital media companies offers a complete training and mentoring plan for small companies. Adding to basic training outline, 2011 will see the following additional topics:

- Time-efficient Proposal writing

- Business Model Framework specific to digital media

- Sectoral views of publishing, 3D, Digital Culture and gaming.

- Business Processes for SMEs

- International Partnerships for 5 growing international markets.

The Create training and mentoring on offer to entrepreneurs and their colleagues is wide-ranging and is customized in the first month of the programme so that all companies on the programme benefits.

Frederic

Start-Up stories

Entrepreneurs stories are powerful. More than their products and services. In fact, the human connection of digital media businesses is necessary to be different, unique and compete. Design, customer support are good ways to connect but stories from founders are more powerful.

In 2011, Create companies have been offered performance training for corporate video productions. Each entrepreneur picked a preferred area of their business and talked about it in front of a camera. Not easy and videos can easily be judged. One thing for sure, each company arises from online anonymity. Screencasts are good but not enough. The Create programme complements perfomance training with a full day on presentation skills.

Take two minutes to watch the guys from www.redwindsoftware.com talk about their games start-up: http://bit.ly/gS2w0a

Let us know what you think, Fred


I can’t wait to get 10 new companies to join Create Digital Media Cluster

With SME development becoming the main focus of national governments these days, I’m announcing another intake of 10 companies to join the Create Enterprise Platform Programme for digital media companies. Create is unique in Ireland. There is not a lot of comparable programme abroad either and I do keep an eye on what other training organizations do.

We offer sustained hands-on business development for small companies in need of proving the case for a new product and/or service. We also help to scale companies wishing to go from 2 employees to 6 employees for example. This year, we’ve decided to customise the training and mentoring for fast prototypes and R&D projects that SMEs are developing. Create has been helpful to mobile media applications development companies so we’re also looking to develop specialist training for 3D applications, publishing, and games. Our programme supports companies over 12 months and doesn’t require full-time commitments from selected companies.

Create partners with 60 companies to fulfill the business development needs of small innovative companies. Previous companies trained and mentored via Create have won competitions and have become references in the national market.

I’d love to hear product and service ideas from entrepreneurs. I’ll gladly comment over the phone. I’ll be blogging a few times over the next 3 weeks to convince entrepreneurs to apply.

Fred - 086 0256358

My 5 minutes debate on SME innovation for Inventorium

I debated 5 minutes on innovation last night at NDRC’s Inventorium Long Debate event. Innovation in its broadest definition means to renew. Ireland as a country needs strong renewal on all fronts. The economist Schumpeter defined innovation as ideas/invention applied successfully in practice. I manage www.createireland.ie since 2004 and I’ve been directly engaged in business development of digital media innnovation since 1999 at European level.

My pseudo-debate answered if 1) Ireland has a system where innovation flows, 2) How do you define an eco-system for innovation and 3) What initiatives would you take to develop the eco-system
My answers were:
1. somewhat but it’s been mainly driven by ad-hoc disconnected approaches developed in silos by semi-state agencies and government departments.
2. My ideal definition of an eco-system for innovation in Ireland would one that triggers the application of inventions and/or creativity on an incremental basis. A funnel where basic research, applied research, would be road mapped and informed by revised social and commercial requirements.  Both academic and commercial research can be brought further into proof of concepts and prototypes in parallel to research phases. The funnel optimizes public and private grants/funding by shortening the end-to-end innovation process that would ‘glue’ people, technology, and business models. That funnel should be held by all stakeholders: academia, semi-state agencies, government dpts, multinationals, SMEs, interest groups, EU,… Let’s not reinvent the wheel and focus on informed execution, delivery, support, and services that can communicated with great user stories.
3. I had 4 points/initiatives to go about developing that eco-system:
a) Set-up cluster areas across the land. Identify leading MNCs and SMEs and brief them that they’ll be let go in the funnel to innovate - apply ideas/inventions that have incremental or disputive practical applications.
b) Increased SME capacities in relation to skills intake. We need to focus on existing SMEs that are sustainable over medium-term but are struggling in the short-term.
c) Increased relevance, awareness, and exposure of graduate skills to SME commercial requirements. Requirements should be revised on a yearly basis by a new groups of market leaders.
d) Public-funded IP should be made accessible to SMEs on the basis of sustainable relationships between IP owner(s) and SMEs.
Kevin Myers moderated the debate last night. He said something that really striked me in relation to the overwhelming consensus blanket comforting Irish society. It led me to think that a possible lack of consensus is an opportunity to innovate.

Business issues discussed over last 2 days/5 meetings

It’s surprising how my one-to-one meetings generate ideas and leads. I don’t consider them enough:

  1. Make sure your web site is straight to the point, looks good and easy to use
  2. It’s a good reason to stick to pricing structure if you have a new, unique, and innovative product.
  3. Entrepreneurs need external group dynamics to understand how their business is viewed by customers
  4. SMEs need to get into R&D. Financial/fiscal, product development and organizational benefits exist
  5. Caretakers should be appointed to start-ups. Focus on lean & mean execution aware on how to subsequently scale the business
  6. The digital media sector needs more recognition by the Irish state. Where are the consolidated policies?
  7. Irish stakeholders are so protective of their patch. We need to bundle skills to address new convergent opportunities
  8. Sales, sales, sales. We all have to be better at selling.
  9. There are likely to be 3 age groups of entrepreneurs that look at each other differently.
  10. Unemployed people trained under Labour Activation Schemes should be matched with companies selected under all Enterprise Platform Programmes
  11. Clear need of one central portal pushing digital media in Ireland. On all front and across all vertical areas
  12. Linkedin need to better used but user interface is restrictive. What white-label social network exist?

Time to plan Create 2010-2011 using these thoughts, Fred

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