Create Ireland

EI has a role in scaling Internet Businesses. Scaling up is difference between ebusiness and Internet business - Colm Lyons

I wouldn’t mind them calling me to get my impression on how they can help Internet Businesses - 7 past Create participants need support in scaling up and 2 of them got support…

 

 

Dot Mobi presentation

- No need to take notes on that one as figures were mainly macro-economic figures with lack of context.

- I disagree about their comment of Apple’s usability, good design of timesonline and interface with flash coding. 

- createireland.ie only got 2/5 when passed through mobiready.com; I wonder if safari mobile browser had an impact on score.

- mobithinking.com, mobiforge.com and mobithinking.com for more info.

- No clear figure on mobile browsing figure from Irish users: between 50 to 80%. Amas might have clearer picture on this. Was told that iPhone + iTouch represent +50% of Irish mobile browsing…

 

Google Presentation

- Insight turned into action turned into efficiencies: that’s what google analytics gives you to inform business decisions

- Excel spreadsheet headers leading to profit/conversion: 1) keyword, 2) costs, 3) conversion, 4) cost/conversion, 5) conversion rate, 6) profit/conversion

- MIT experiment over 3 months led to 90% accuracy on mobile usage prediction! (predicted time of calls, prediction in receiver of calls, and lenght of calls) 

- Display ads led +268% traffic from unique users and +365% engagement in page views

- Discrepancies between location of inbound traffic identified via Analytics; I need to move createireland.ie server to blacknight to remove any doubt

- Time spent on site and bounce rate seem to be key metrics to stick to.

- Multiple versions of sites can be tested in near real-time via analytics

- Video analytics launched today

- 15 hours of video/min uploaded onto youtube.com

- Good presenter in Ronan Harris

 

Facebook presentation

- From 0 in Oct 06 to 250 MM subscribers by August 09!

- Average 25 min/user/day, 1-2 daily visit, 50% return daily, 70% outside US, above 35 fast growing segment.

- Facebook complement Google; FB is demand generation while GOO is demand fulfillment

- FB is engagement ads, FB pages, Connect

- Jolt, Joost, Muzu mentionned.

- Lean and mean start-ups doing apps can do well

- Good presenter; nice to put a local voice to FB

 

Web Development Seminar

- Missed first speaker because of lunch chat

- Eamon of Echolibre as 2nd speaker; good and simple

- Speaker from Irish Mortgage Brokers; top class case about overcoming reluctance of introducing web-based processes into a company. I loved the cockroach analogy and combined experiences of two guys having gone through two biggest busts of the decade (dot com + finance)

Net Visionary Awards ceremony was on last night. Winners are listed here

Tweets are at hash cong09

Fred