Frederic Herrera manages Create since 2004. In 2007, He also helped setting up the National Digital Research Centre (NDRC) for IADT. His role was to manage research programmes and develop relevant relationships. Frederic also manages the business development of VLAB - www.vlab.ie - IADTs immersive 3D system. Frederic has a MSc in EU Business Law and Business Administration from Lund University, Sweden.